The importance of Networking

There are thousands of blog posts and articles about how to monetise social networking and various other zeitgeist new media tools. Many companies have tried to find ways of making money from facebook and its competitors but nobody has really managed to do it. There is however a company in the UK that seems to have found a way to apply the principles of social networking and web 2.0 to the finance industry to create a platform with real benefits for its users.  IntroducerUK.com markets itself as the first free B2B networking community for businesses in the UK finance industry.

By registering with introducerUK you get access to thousands of other business partners within the finance industry across the UK; each of which is categorised by the products in which they specialise in, and all of whom can be contacted direct online. This makes perfect sense for the finance industry as there are so many businesses that would benefit greatly by making connections with companies providing complementary services. Traditionally, only the biggest companies have been able to quickly make these connections with the right people.

With the networking opportunities that the site offers small businesses can now get those benefits too. As the name suggests, businesses big and small can now become introducers and potentially increase their revenues by referring business to those companies in their networks

Justin - justin.rees@leadpoint.com